Search Engine Optimization (SEO) is the process of ensuring that the search engines effectively know the relevant searches that are a good fit for your business. The first key to any successful SEO marketing campaign is to understand the type of business you have and what works best for digital marketing efforts for this particular type of company.
While it can be quite a task to get the desired results from any kind of SEO campaign, the efforts for a local business take a different and savvier approach than a national business. In fact, if you are looking for faster, more dramatic results, you might want to consider putting your company’s marketing in the hands of professionals who gather data and do research to ensure the best campaigns possible for each type of business.
What Makes Local SEO Campaigns Different?
If you are familiar with online marketing at all, you have most likely heard the terms local SEO and Organic SEO. These are two distinct types of marketing efforts that each requires a basic set of skills for a successful campaign. It is most important to know how they are alike as well as the differences between the two to effectively market your business.
Local SEO Marketing – A local search is one that contains a geographical aspect. When a search is performed for an industry in a certain location, the local SEO marketing efforts are recognized by search engines and they deliver results that include choices in the area.
Organic SEO Marketing – An organic search is one where search engines look for the organic SEO marketing indicators which indicate that there is no local intent in the search. The search engine then decides that the search should result in general information instead of a particular geographical location.
How Search Engines Work
How do the search engines determine which local results or organic results are best suited for the specific search? They use a variety of factors to index and rank your website during a search including keywords and links that appear on your pages.
Benefits of Local SEO Campaigns
If you own a local business, meaning that you have a physical brick and mortar business in a specific area, experienced marketing companies would set a goal for you to rank very high when a local search is performed. The person searching is typically looking for a local place to go for a product or service, and you want to be there when they are looking. In fact, it is the sole purpose of your entire website and online presence!
It is crucial that you contact a marketing professional to help achieve these high rankings in relevant local searches because a whopping half of those searching visit these businesses within a day of their local search.
Most experts would agree that the most important optimization factor in a local search is location, location, location. Search engines simply cannot include your business in a search for a specific area if they cannot identify exactly where you are. Here are some other ways successful businesses increase the visibility of a business and raise their search ranking:
Techniques for a Successful Local SEO Campaign
NAP – Make sure the name of your business the address, and phone number (NAP) are written and formatted in a consistent manner on your website and in each local listing directory that you use.
Solicit Local Reviews – Do not underestimate the power of local reviews on search results. Solicit reviews from your customers on sites such as Yelp, Google Reviews, and TripAdvisor to help raise your rank in local searches.
Use Your Website Wisely– As you might suspect, what you have on your website pages has a huge impact in search listings and rankings. Using your city and well thought out keywords on landing pages and tags is what the savvy marketers do to help their clients achieve top search rankings.
Build Links– Although often overlooked, link building in local SEO campaigns is a useful way to increase your visibility to search engines. Experts in local SEO know inbound and outbound links are extremely effective when used in marketing campaigns.
Ready to Raise Your Search Engine Ranking?
At Digital Zetta, you will find an experienced professional company delivering a wide array of digital marketing solutions to help businesses gain an edge in today’s highly competitive market. Our winning solutions and experiences are designed to help our clients interact and engage with their customers in the best way possible. As a business or company, you cannot afford to lag behind in this era of internet marketing and customer acquisition.
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Let Digital Zetta Marketing Consultants help your business implement a Local SEO plan for you!
Founder/CEO of Digital Zetta Marketing Consultants with a demonstrated history of working with PPC Management and Search Engine Optimization. Skilled in Digital Strategy, Search Engine Optimization (SEO), Marketing Management, Customer Acquisition, and Media Relations.
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We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.